A joint venture between Lehman Brothers and Irish Bank IIB for the specialist mortgage market in Ireland.
The challenge was to create a name and identity that reflected the expertise and experience of both parties to the intermediary market as well as appealing to the end customer.
A naming workshop determined Stepstone as the name most aligned to the value propostion. The new identity incorporates a fresh colour, playful imagery and the dot as a flexible element.
Applications include marketing material, website, guidelines and PowerPoint templates.