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Bēhance

Stepstone Mortgages

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  • Stepstone Mortgages
    A new name for a new company
  • A joint venture between Lehman Brothers and Irish Bank IIB for the specialist mortgage market in Ireland.

    The challenge was to create a name and identity that reflected the expertise and experience of both parties to the intermediary market as well as appealing to the end customer.

    A naming workshop determined Stepstone as the name most aligned to the value propostion. The new identity incorporates a fresh colour, playful imagery and the dot as a flexible element.

    Applications include marketing material, website, guidelines and PowerPoint templates.