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Stellenbosch Academy of Sport

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  • Stellenbosch Academy of Sport
    South Africa's Premier Sports Academy

  • Task: To develop a world-class identity for the birth of South Africa’s premier sports training institute - Stellenbosch Academy of Sport (SAS).
    Challenge: Stellenbosch has an entrenched culture and history of academic learning and sports excellence within South Africa. In developing the SAS identity it was crucial that in this highly competitive sports market the academy be differentiated both locally and internationally as a world class, professional, sports training and preparation environment.
    Idea: The inspiration for the identity is built from the free moving arms and legs of an athlete in motion.