In August of 2005 Steidl published Edward Ruscha's first major photographic multiple object. The project was initiated by Ruscha in 1973 when he photographed all the buildings of the entire length of Hollywood Boulevard in Los Angeles. Echoing his famous artist's book, "Every Building on The Sunset Strip" (1966), he produced two continuous panoramic views of the north and south sides of the street. In 2004 he returned and directed the re-shooting of Hollywood Boulevard to produce two further panoramic images. The 1973 images were made in black and white, and the 2004 in color.

These four images were then combined over 142 pages of the artist's book published by Steidl, aligning the 1973 and 2004 images of the north side along the top of the page, and the south side of the boulevard inverted along the bottom of the page. This was Ruscha's first independently produced artist's book since 1978.

Gagosian Gallery, in conjunction with Steidl Verlag, was pleased to announce "Ed Ruscha: THEN & NOW," a set of photographic prints that document Hollywood Boulevard, first in 1973 and then thirty-one years later in 2004. This exhibition also marked the ten-year anniversary of Gagosian Gallery Beverly Hills.

This Ed Ruscha multiple is a set of 142 photographic prints, housed in a handmade wooden crate signed and numbered in an edition of 10 (with 6 A.P.s).

I worked together with printer Gerhard Steidl on the art/photography direction of the project, under the creative direction of artist Ed Ruscha and Gagosian Gallery, Beverly Hills.

This project was designed, produced and printed in-house at Steidl Verlag in Göttingen, Germany. Read Less