Launch of the book "Room Service" by Karl Lagerfeld at Paris Photo.
Managed event and book art/photography direction. Assisted publisher Gerhard Steidl on the production, design, printing and promotion of the book under the creative direction of Karl Lagerfeld.

Right from the beginning, Karl Lagerfeld conceived "Room Service" as a multi-track matrix: a series of photos, a short film and an unusual version of the song “Diamonds Are a Girl’s Best Friend,“ all collected in the same book. It all started when Lagerfeld was commissioned to create a campaign for Dom Pérignon Rosé Vintage 1996. He conceived an elegant exercise in style with a story line in the form of an ultra-contemporary fairy tale recounting the irresistible attraction of two strangers: a man and a woman, two solitary, seductive hedonists in a world of luxury whose paths cross at one of Paris’s finest hotels. The woman is Eva Herzigova, and the man Brad Kroenig. “There’s a sort of equality between them that allows for all sorts of freedom,” says Lagerfeld. “Basically, this story tells how Dom Pérignon Rosé facilitates this kind of encounter.” Johan Renck’s film was shot at almost the same time, in the same hotel, the George V, and with the same models/actors, Eva Herzigova and Brad Kroenig. Says Lagerfeld: “Johan Renck is a music video genius. He liked the story and put it into action. He followed the script even more carefully than I could have done with still photos.” For the song, Lagerfeld chose singer/songwriter Devendra Banhart. “After Marilyn, who could have sung this song? A woman? I find Devendra’s low-high, ambiguous voice amazing and absolutely perfect. His version of ‘Diamonds Are a Girl’s Best Friend’ is magnificent, unique and daring.”
The book with a pink metallic clothbound hardcover and an acetate dust jacket, includes a vinyl single by singer/songwriter Devendra Banhart and a single DVD of the ad campaign shot by Swedish director Johan Renck.

This project was scanned, designed, produced and printed in-house at Steidl Verlag in Göttingen, Germany. Read Less