Steel and concrete make up Chaif’s new album cover.
StreetArt agency (Ekaterinburg, Russia) has developed the cover of Chaif’s upcoming album ‘Cinema, wine and dominoes’.
Cover art features certain objects of ‘Yesterday Generation’ imprinted into a concrete slab. The name of the band is made out of bent reinforcing bars.
Process of creating the cover was set out to be a massive performance featuring the band and artists from the agency. “Concrete was poured into a 2.4m x 2.4m mold, and a gramophone, a radiogram, a turntable, a film camera, an electric guitar, and a bottle of wine were placed into concrete before it was set. Objects used for the cover are the embodiment of ‘Yesterday Generation’ that the musicians claim to belong to,” states Lenta.ru, as the event receives wide coverage in both media and social networks.
“Why rebars and concrete?” you ask. It was the only natural solution, as the authors of Chaif (Vladimir Shakhrin, Vladimir Begunov, and Oleg Reshetnikov) are alumni of the construction department of Sverdlovsk Institute of Technology. In addition, Chaif is rightfully known to be the procreator of Ural Rock, and the use of steel and concrete for album’s visuals ties in with the industrial image of Yekaterinburg.
“First of all, concrete aesthetics appeal to us as something nostalgic, much like the upcoming album to its creators. All sorts of objects are regularly being dropped into concrete, never by design, and thus the message of life being full of accidents and coincidences is conveyed. The CD itself resembles a concrete mixer, and hints onto a Russian proverb that literally states that ‘you’ve got to spin and turn if you want to live.’ Material and objects used for the cover are symbols of band’s past, their characters and attitude toward life,” says StreetArt’s chief executive Dmitry Chabanov.
‘Cinema, wine and dominoes’ was released on the 25th of May, and took place as Chaif’s 15th album.