The most recent project in one of my studio classes at Uni involved choosing a subculture to create 3 alternate logo designs for. Each logo had the task of embodying the core personality of the chosen theme whilst also acting as an identity for the subculture. The three solutions are as follows:
1. Pictogram Logo
2. Photo image Logo
To begin, I created a mood board to showcase exactly what Steampunk is through colour, environments, people, fashion, gadgets and typography. Essentially, Steampunk references the Victorian era of vintage class in regards to fashion and values with a modern eccentric twist. The subculture is well known for its huge fascination with anything manmade, with a large focus on intricate machinery and steam trains.
Below is my build up to each final logo design solution. Enjoy!