Stauf's Coffee Roasters Redesign
Stauf's Coffee Roasters is a micro-roaster located in Columbus Ohio specializing in serving the finest, handcrafted cups of coffee. Stauf's attracts several customers all day, every day and is considered a gem among coffee shops.
With a unique and individualized style, Stauf's sets itself apart from major coffee shop chains like Starbucks or Caribou Coffee, and is reminiscent of a coffee shop/art gallery. My goal for this project was to redesign and strengthen Stauf's brand while maintaining it's individual identity. I aimed to achieve this goal by creating one consistent logo (Stauf's currently has two) and color scheme to be used throughout. I created menu boards for the back wall to replace the black boards with hand-written menu items that are currently used, adding more consistency to the shop and making the items easier to read.
In order to preserve the personal, customized feel of the shop, I created wall posters featuring Stauf's handcrafted items and used various combinations of typefaces for the messages on them. The end result is meant to give Stauf's a more modern, consistent feel to strengthen the brand of their products, while maintaining the coffee shop/art gallery atmosphere.