State of mind is a new project, a youth a community development brand which will use media, sports and events to train and transform the outlook of young people not in education. Create a visual identity for State of Mind including logo, supporting Info such as merchandise/stationery and brand guidleines.
The visual identity is based on the concept on impossible shapes and the brand providing a spring board/ platform to previously unattainable aspirations. Making the impossible, possible.
Outcomes included: Brand logo, stationery, merchandise, web concept, advertising and brand guidelines.