Located on the ground floor of theWit, at the corner of State and Lake Streets, in downtown Chicago, is the gastro pub bearing the same name of t… Read More
Located on the ground floor of theWit, at the corner of State and Lake Streets, in downtown Chicago, is the gastro pub bearing the same name of the iconic intersection. State and Lake is a restaurant with an intimate vibe cultivated from a palette of rich, warm earth tones and complementing materials like soft leather, wood and cork. It is one part destination restaurant and one part mountain lodge complete with the larger than life stag painting created by artist Todd Murphy. From this comes an environment that is equally comfortable to eat dinner and not feel like you're in a bar, or grab a beer and not feel like you're in an uptight restaurant.
It's hard to ignore your address when you sit on such a famous corner. We embraced this with the identity. A simple typographic treatment easily represents the name and location of the restaurant. The type coming together in the logo is a a visual representation of the intersecting street as well as a call to action for people to meet on this corner. Once there they'll find a comfortable atmosphere that the restaurant provides for the local and tourist passerbys.
Materials being an important part of the interior, we carefully selected paper and printing techniques to match the environment. Any opportunity to burn a logo into wood is a good one. On the menu, the logo was literally branded into the wooden menu holder on each side. Letter press and nice thick pulpy papers were also used to complete the look. In this case it shows that the attention to detail would be experienced throughout a patron's stay Read Less