This is a logo concept for the startup I am working on with a
few other Northwestern friends. Our startup is focusing on solving
our day-to-day problems through the creation of web applications,
but we would love to move into other areas as well.
Our company name is Probity, which means the quality of having
strong moral principles; honesty and decency.
When I was designing the logo, I tried to think of the what
everyone is the group shared. After some deep thought, I realized
that the answer was right in front of me, in the form of a
question. Now on the surface a question mark might not seem that
important, but a closer look reveals a lot more.
How do one begin solving a problem? By asking questions. How
does one learn? By asking questions.
I believe there is something symbolic about having the question
mark at the beginning of the logo, since we always start out by