Nestle Start Healthy Stay Healthy
Nestle wanted to revamp thewebsite to be more endearing, brighter with a very innovative design conceptsto engage the users interest to garner an emotional connect.
We integrated the emotionalconnect concept of ‘we care’ throughthe website as well.
Weworked on the insight that duringthe motherhood journey, the most important thought is preparing the best baby’sroom. Thus, created the website to be a baby’sroom animated to change ambience from day to night along with the baby.
The average monthly visits and uniquevisitors got DOUBLED while average monthly registrations to thewebsite increasedby over 40% in the first month of Re-launch itself.
Theinnovative program helped build brand awareness and credibility.
We integrated the emotionalconnect concept of ‘we care’ throughthe website as well.
Weworked on the insight that duringthe motherhood journey, the most important thought is preparing the best baby’sroom. Thus, created the website to be a baby’sroom animated to change ambience from day to night along with the baby.
The average monthly visits and uniquevisitors got DOUBLED while average monthly registrations to thewebsite increasedby over 40% in the first month of Re-launch itself.
Theinnovative program helped build brand awareness and credibility.
The website itself is being adapted to various countries such as Sri Lanka, Bangladesh, Pakistan at the moment. The re-design has garnered praises from Gerber - parent brand to Nestle.
Room Designs - Day & Night