Nestle wanted to revamp the
website to be more endearing, brighter with a very innovative design concepts
to engage the users interest to garner an emotional connect.
We integrated the emotional
connect concept of ‘we care’
the website as well.
worked on the insight
the motherhood journey, the most important thought is preparing the best baby’s
room. Thus, created the website to be a baby’s
to change ambience from day to night along with the baby.
The average monthly visits
while average monthly registrations
by over 40%
in the first month
innovative program helped build brand awareness and credibility.
The website itself is being adapted to various countries such as Sri Lanka, Bangladesh, Pakistan at the moment. The re-design has garnered praises from Gerber - parent brand to Nestle.