THE CHALLENGE
Wordsworth needed to get people to start thinking about planning a holiday and into the travel
Wordsworth needed to get people to start thinking about planning a holiday and into the travel
section to start their planning. In addition to reading up on your destination and getting your itinerary together,
there is a lot to take care of before you jet off. So we made Wordsworth the one-stop shop
for all your travel needs, before and during.
THE SOLUTION
We created interactive A1 posters that went into the stores. The posters were made up of removable
business cards from actual Gardening Services, Pet Kennels and Luggage Suppliers. These were the
three “buts” for travellers, the things that would most likely hold them back with the question “But, what
about the pets?” The back of the cards held the message “Start Planning Your Holiday” and directed
customers to the travel section at Wordsworth Books. The business cards could be torn off and
taken home, so people could start planning their dream holiday straight away.
