When it comes to typography Massimo Vignelli said it best, “Typography is really white. It’s not even black. It is the space between the blacks that really makes it.” When asked to create our own typefaces, this idea becomes quite clear. To better understand typography, I was asked to create my own typeface. This typeface had to have a purpose and could be inspired by another typeface. In the end we need to create a set of majuscules and miniscules as well as a punctuation marks.
When I created this typeface, the stock market and Wall Street were in complete shambles. To try and regain the trust of the people, I felt like Wall Street needed a complete brand overhaul, and to do this a new typeface needed to be created. Gaining inspiration from typefaces such as Caslon and Bodoni, I began to form the letters. I wanted the letters to mimic the buildings of New York City that surround Wall Street. The forms of the letters are all tall and strong much like those skyscrapers, and when viewed, they inspire faith and strength in the companies that use this typeface for their logo.