This was the original idea that started this whole campaign for my Media Campaigns class. We wanted an edgy concept that would appeal to college kids better-than-you attitude and rebellious nature. We decided to give Starbucks a fresh new look and attitude making it stand out among its competitors. Also the great thing about this one is it can be used on different types of media, especially new media. We also thought it would make a great bumper sticker and people who put the sticker on their car and had proof of it, could literally get a "Buck Off" in a promotional plan.