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Bēhance

Stanley | Guerilla advertising

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  • Stanley | Guerilla advertising
    "Neem het heft in handen"
  • "Neem het heft in handen" is a Dutch saying. It means something like "take control" or "do it". But in Dutch, the word "heft" has a ambiguous meaning. It also means handle, from a hamer or whatsoever. 

    I created this project to let people know they can do it themselves. Many, many people can't be bothered to fix stuff by their own. A brand like Stanley will definitely notice this. With this approach the person who pushes the kart, opens the door or carries the basket will grab tools, they need to hold it. So that they are remembered by the fact that they can do it themselves. 

    This project includes:
    • Sledgehammer on a shoppingkart
    • Hammer on a doorhandle
    • Wrench on a doorhandle
    • Toolbox inside a shoppingbasket