This project is a pseudo re-branding and illustrated poster series for the Stand Up for Kids, a not-for-profit organization founded in 1990 to help rescue homeless and at-risk youth.
Posters are meant to be placed in urban environments where they can be readily viewable to such at-risk children as runaways or homeless. They are meant to highlight specific programs offered by the organization. In this case, the Drop-In program whereby a youth can drop-in at any hour of the day for counseling at his/her leisure, and the Food Drive program.
The language and illustrations are meant to provide positive reinforcement and prospects for a brighter life.