The logo celebrates the unique thrill of the corner, where a Ducati bike really holds its own. A curve is framed within a red shield, symbolising victory and the Italian racing colour, with the classic Ducati script emblazoned above it.
The idea originates from the desire to create an environment that recalls the line and dynamics of a track, a road to cross.
A space designed to interact with the object exposed inside it.
Container which becomes, at the same time,content.
The colours recall those of the brand and the motorcycles present, the traditional character of an Italian brandfamous throughout the world.