Stadel Photography is a young photography studio located in Bremen - Germany.
We created their whole branding.
The company needed a fresh look that fits well with their innovative work. Therefore we decided to create a cool image to represent their company. The graphic element needed to be bold, eye catchy and memorable, so we created a rounded shape for the main theme of the logo.
The logo created was inspired by the shape of camera lenses. Everything that we created (including business cards, folders, envelopes, etc) simulates small cameras. The typography that we used transmits an informal tone of voice which fits perfectly to the brand.
We also played with the rounded shape of the logo to create patterns (used in printing materials and backgrounds) and to create watermarks that protect their work.
The shape of the logo allows it to be used in any background and to be included in every single image.