Air was appointed in 2007 by Land Securities, CSC and Benoy Architects as their wayfinding and signing partner for the St David's mixed use scheme in central Cardiff. Our brief was to develop external and internal bespoke signing including wayfinding, graphics, product design and implementation management for the centre.
So profound was the impact of our scheme that our remit was extended to include designing a new mapping and signing system for Cardiff City Council itself. An accessible yet robust sign family was developed which is not only an invaluable wayfinding tool for the residents and tourists of the city, it subtly reinforces the Cardiff City brand through the use of the council logo. Air also designed the touchscreen system for the mall and its website.
Upon completion, St David's welcomed a staggering 50,000 visitors in only the first three hours of trading in November 2009. Perhaps more importantly though, the new development is now seamlessly integrated with the pre-existing infrastructure, not only through the signing, but also through the user friendly digital system that can be easily accessed onsite and online.