Is re-branding of a product typically Portuguese - the chestnut, over the years has been losing consumers, and as such, the decrease in the production. It is a product faithfully profitable, and has a utility in various products, such as those presented by the brand.
Project developed by students André Torres, Catia Sousa, Luisa Gomes and Sofia Velasquez, from School of Technology and Management of Portalegre at Communication Design course. As a result to the proposed project final year, which aimed to find and solve the problem of chestnut tree in Portugal. After an exhaustive study on the subject, we conclude that the image that is associated generally to the chestnut, are elements cold, and refer to the state rural and so lacks credibility. With these data, we decided to counter them, creating the brand Sr. Castanha, an innovative brand, warm and attractive, with products based on the dried fruit that allowed The chestnut tree become famous, and production increase.