Objective: Develop a new concept in outdoor bird feeders that combines a proprietary function with a non-traditional look. 

Plan: Create a design that puts the function at the front end of the product appearance that also has adaptable components that can be built into an expanded product line.

Concept: Design a free-spinning wheel over much of the unit that creates an unstable platform for squirrels and other non-flying critters to perplex and deter unwanted guests. The wheel covers the seed silo with the feeder trough suspended below out of reach. The unit is loaded by inverting it and unscrewing the trough base.