Squeaky clean & looking fine
When personality makes all the difference
When personality makes all the difference
Those without problems are oftenignored. The same holds true for brands. In this case both were wellestablished brands, both had a steady track record and both were known toconsumers - no problem. But what about new customers who are missing out? Our task was to bridge the gap between an established product and potential newmarkets. The results still stand today and surpassed expectations. By focusingon each brand's point of differentiation we were able to dress them forsuccess. We wish them a long and fruitful life.
