A true, home- grown Indigenous brand takes on the might of the PEPE Jeans, Levis and Lee Coopers’ to create an identity and customer base for itself in India. Spykar went on to become one of India’s leading iconic next gen brand and capture a remarkable share for itself in the Indian jeans wear industry. The retail identity, packaging, in store graphic identity, store experience, innovations in new fabric and designs etc went on to give an attitudinal, confident, exuberant and vibrant imagery for Spykar. The brand today boasts of 100 exclusive brand outlets all across India with over 3 million customer base. And all of this, without spending any rupee on mass-media advertising.