Most of the UAE’s 250,000 labourers are from India, Pakistan, Sri Lanka and Bangladesh. These men work long, hard hours in difficult conditions. They spend what little free time they have playing, watching and dreaming about cricket.
We created a cricket tournament, modeled on the World Cup, which turned humble construction workers into Cricket Stars. The series of trials, practices, group stages and playoffs stretched over 6 months, culminating in the Grand Finals at the new 25,000 seat Dubai International Cricket Stadium – home of International Test Matches.
More than 42,000 workers from labour camps across the UAE entered Sprite Cricket Stars. Our admin team worked around the clock, while teams practiced and played by moonlight, into the early hours of every morning.
On finals day, thousands of fans packed the stadium and we were able to refresh the dreams of some of the most deserving people in the world.
Cannes - Shorlist in PR
Dubai LYNX - 2 Grand Prix, 2 Gold