- Sprechers is a brewery based out of Milwaukee, WI. who prides themselves on their German heritage and old world feel. This packaging concept is a redesign of the current market packaging, which does not allude to their old world tradition. A newer color palette was also used to hint to the all natural
WI honey that is used and the fire brewed technique the company uses. The traditional 4 pack case was also dropped and replaced with a wrap case.