Overview Of Campaign
Spotify wanted them to interact with Facebook more. So we created a campaign and new idea that will help both companies interact with each other. The main idea is that people can tag music to the location that they are at so the world and there Facebook friends know where they are and what they are listening to.
Letting them do this means that if they are at restaurant or bar they could have a playlist within the restaurant of songs that customers like, helping the restaurant have a good brand relationship with the consumer. The advertising campaign is just showing people in social places with what they are listening to above there heads. Having this is showing what the world what they are listening to.