Paraguaian Sweet Child O´Mine
Yerba Mate Pajarito is the most traditional yerba mate in Paraguay.After 50 years in market, they launched a mixed new yerba mate, withnatural herbs, because the market is consuming much more composed yerbathan traditional.
To comunicate it, we invited Juan Cancio Barreto, a famous musician inparaguaian folklore music, known as the best requinto player in thecountry (requinto is similar a guitar) to play a modern music: SweetChild O´Mine by Guns & Roses.
This rupture of a folklore artist playing 80´s rock is explain by our product concept "Nothing is more fresh then traying something new"
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