The client is a professional sports drink manufacturer, who needed a new brand line for their improved formula drinks.
Target consumer is mostly masculine male athletes, who purchase this drink in specialized outlets and sports clubs.
As these are hi-end Sports nutrition products, we chose scientific approach, to build up the confidence of the athletes. The brand name for the drinks was simplified with the key product function expressed like a scientific equation.
To stress the contrast and shelf visibility we used black color without any fear, as our target market is still male audience.
This product generates great results after the improvement in style and ingredients! We believe that this style helped the sales to grow a little bit more, if you ask me.