The Sport Investment Fund (SIF) is a private equity investment company which offers investors a unique opportunity to earn attractive financial returns in sport. SIF's principal investment strategy is to invest in sporting academies and their associated infrastructure. The goal for these investments is the identification, development and education of talented young sports men and women.
New England conceived the SIF logo which contributed to the company attracting significant financial investment and the backing of international sports stars such as Lee Westwood and Patrick Vieira. We also produced SIF's company website, corporate stationery and launch brochure.
SIF is currently advising the Qatar FA in its preparation for the 2022 World Cup. New England produces all the company's confidential investment documents.