Spoke N Spoon is a lunch delivery service dedicated to delivering the freshest, locally prepared lunches to Ann Arbor's offices by bike.
Inspired by the Dabawallahs of Mumbai, my experiences wwoofing in Northern Michigan, and Ann Arbor's support for local food, Spoke N Spoon became an obvious alternative to unhealthy and wasteful lunches.
Spoke N Spoon stands for sustainability, which we see brought to life through all the materials and processes used. All paper products are recycleable, the business cards are printed on veggie-seeded paper, the shirts are made from organic cotton and printed locally with water-based ink. The bag used to deliver these lunches is made locally from recycled materials, and on!
After creating the business plan, I began partnering with local restaurants, the local bike community, a local screen printing shop, fellow designers, and Ann Arbor offices to get the ball rolling . I piloted the delivery services using google surveys as an ordering vehicle, hand-designing every lunch tag and getting a better understanding of how a company like this may function.
It was a hit!
I was sneaking out of class early to pick up lunches and bike around town. As soon as I made contact with one individual in an office, I'd have twelve new orders from the same office. Unfortunately, I was forced to stop the piloting after 5 weeks, so I could finalize the branding and identity as well as plan for the final exhibition.
Thanks to all the awesome people and organizations for helping out!
EAT, The Brinery, Pot & Box, Roos Roast, Pilar's Tamales, Darcy's cart, Matt Grandin, & Max Collins
See the Blog: http://alyssaip.wordpress.com/