Spoke N Spoon is a lunch delivery service dedicated to delivering the freshest, locally prepared lunches to Ann Arbor's offices by bike.
Inspired by the Dabawallahs of Mumbai, wwoofing in Northern Michigan, and Ann Arbor's support for local food, Spoke N Spoon became an obvious alternative to unhealthy and wasteful lunching.
Spoke N Spoon stands for sustainability, which is brought to life through all the materials and the processes used. All paper products are recycleable, the business cards are printed on seeded & plantable paper, the shirts are made from organic cotton and printed locally with water-based ink, the delivery bag was co-designed specifically for Spoke N Spoon with Matt Grandin and is made completely from reused material.
After creating the business plan, I began partnering with local restaurants, the local bike community, a local screen printing shop, fellow Ann Arbor designers, and a handful of local offices to begin experimenting. I piloted the delivery service using google surveys as an ordering vehicle, ordering local and sustainable packaging, hand-designing the packaging, packing & delivering the lunches by bike, and working with a number of local eateries. I wanted to see what it would take to really run this thing, and it took a lot!
I was sneaking out of class early to pick up lunches and bike around town. As soon as I made contact with one individual in an office, I'd have twelve new orders from the same office. Unfortunately, I was forced to stop the piloting after 5 weeks, so I could finalize the branding and identity as well as plan for my final exhibition.
Thanks to all the awesome people and organizations for participating!
EAT, The Brinery, Pot & Box, Roos Roast, Pilar's Tamales, Darcy's cart, Matt Grandin, & Max Collins
See the Blog: http://alyssaip.wordpress.com/