Founded in 1886, Lucchese is a maker of fine quality leather boots. Lucchese has been the preferred boot of many an American icon, from John Wayne to LBJ.
For the launch of a new product line, Spirit by Lucchese, FBA worked with our friends at Upstream Thinking to design an identity that conveyed the line's independent nomad vibe. To start the project, we had to put our boots on one foot at a time, then pull ourselves up by our bootstraps and stop quaking in our boots. You can bet your boots we put our best foot forward.