For client "Spicy Lemon", a company specialising in security systems for computers and networks, our company ARA created a campaign that approached the idea of safety in regards to technology in a different way. An almost new age way of thinking with the pay-off "Freedom is a Lemon" created visuals in which a lemon or elements of a lemon represented freedom. In these visuals we see a lemon being transformed into a frisbee, a trampoline and a hot air balloon.
After the innitial brief I created a visual style for the campaign. Taking elements of lemon's which I photographed myself and merging them with a collage of photographic and graphic elements to create visuals that represented the sunny, uplifting, carefree world the client was promising to their potential customers.