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  • Sperry Top-Sider Packaging Design
    Package Design for the Authentic Original Line of Sperry Top-Sider
  • This shoebox package design for Sperry Top-Sider's Authentic Original shoe line reflects the Sperry brand while incorporating user experience. The target consumer is an avid sailor with a "Passion for the Sea", as well as a passion for the Sperry brand. This package is meant to be sold with purchases at Sperry stores exclusively (not a DSW or other shoe retailers). The nautical themed package includes a pair of Sperry Authentic Original Top-Siders, a double sided flag, and a booklet of Tom Sperry's story of how the original Top-Sider came to be. The flag is used to protect the shoes inside the box and can be kept and displayed on a wall or in the sails of the boat. The box also features diagrams of knot-tying so the consumer can extract the rope that serves as a handle for the package, and "Master the Knot" after recycling the rest of the box. This package is glueless as well as bagless and is designed to involve the consumer after the point of sale.
  • This Mobile application targets our avid sailor consumers and functions as a compass that gives direction and coordinates while out at sea.