Sperlari Truly Digital strategy, product launch.
Art direction, web design and illustration. 2010 - 2011
Art direction, web design and illustration. 2010 - 2011
Client need: launch of a new line of candies.
Target: women 18-54
Solution: design the digital identity to explain the values of the brand.
- Characterization of the three references. - Design of the website with a strong brand experience.- Social media activation, facebook tab and application. - Influencer marketing activity.
Target: women 18-54
Solution: design the digital identity to explain the values of the brand.
- Characterization of the three references. - Design of the website with a strong brand experience.- Social media activation, facebook tab and application. - Influencer marketing activity.
We started with a logo and the product pack designs for three new candies.
Concept key visual.
Digital composition. Photoshop techniques.
Digital composition. Photoshop techniques.
Scheme of activities.
Facebook tab.
http://www.facebook.com/SperlariTruly
http://www.facebook.com/SperlariTruly
Web site.
http://www.sperlaritruly.it
http://www.sperlaritruly.it
Truly Like Friends.
Facebook application.
Facebook application.
http://www.facebook-studio.com/gallery/submission/prendici-gusto
Project credits.
Agency: IAKI
Art direction, web design, flash animation and illustration: Francesca Abbatantuono
Copywriter: Erika Fabiano
Project manager: Simone Muletti
Web developer: Cesare Urgesi.
Project credits.
Agency: IAKI
Art direction, web design, flash animation and illustration: Francesca Abbatantuono
Copywriter: Erika Fabiano
Project manager: Simone Muletti
Web developer: Cesare Urgesi.
