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Bēhance

  • The identity programming for
    Lennar's newest community took a
    whimsical old school direction.

    The logo graphically focused on one of the
    strongest selling points, the walking trails with the
    name forming a bridge that crosses over.

    Iconic toys of yesteryear
    reinforced the positioning statement
    'designed for the kid at heart'.
    The collateral and sales office program
    stayed consistent with the brochure
    designed as a game to play.