"Specialized bikes: Summer" is the first of a four parts photography/advertising concept; Specialized's celebration of all cyclists during the four seasons.

 

Celebration of not just the thrill seekers, the health and fitness conscious and the achievers looking to better their performance, but also of the cyclist that relishes the independence, the freedom to enjoy outdoors and a fantastic summer weather. No straplines here; the photographs speak for themselves. Just a discreet signature.

 

All the photographs feature cyclists enjoying a late afternoon bike ride in Richmond Park, London: they don't necessarily ride a Specialized bike.

 

This project is neither sponsored nor endorsed by Specialized; it's more of a thank you to the awesome UK team that have been of great help this summer.