- Special Brew re-brand
Is it possible to change the perception of a controversial brand by viewing it in a different context?
Or how about re-branding it in a more appropriate and responsible manner. Final outcome for a final major project where we had to define four variables; Content, Target audience, Mode of delivery and Mode of Engagement. The emphasis of the research was on a participatory element and the topic of super strength lager was tackled because of the way it is cynically marketed to street drinkers.