But Is It Art? The Aesthetics of Social Media" (SXSW 2012) I was thinking one day about Marshall McLuhan's famous adage, "The medium is the message," and that content would someday take a back seat to the channel that hosts it. This inspired my SXSW Interactive panel, which featured writer Dana Vachon and Jeffrey Schnapp, the faculty director of metaLAB (at) Harvard. The audio and more information are available
here.