SpeakUp Interactive Webcasts & Seminars
Great content will always bring results
Great content will always bring results
Attracting on average c2,000 delegates per session, SpeakUp was an unexpected success. The idea of a content rich, panel based webcasts and live events that discussed issues as opposed to the more usual product pitch, was not met at first with universal enthusiasm.
The fact remains however that great content will always underpin the success of any marketing success. Add to that the component that the audience had a real chance to interact via new technology and we had a feeling this would be a campaign with legs.
Interesting this was the first ever campaign we've worked on where more delegates came via social media than advertising. That has to be a great development.
The fact remains however that great content will always underpin the success of any marketing success. Add to that the component that the audience had a real chance to interact via new technology and we had a feeling this would be a campaign with legs.
Interesting this was the first ever campaign we've worked on where more delegates came via social media than advertising. That has to be a great development.
