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Bēhance

Spartan Batteries

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  • Spartan is a concept design I developed for my graduate work. The idea revolves around long lasting recyclable batteries. 

    NAME
    Spartan

    TAGLINE
    Rugged. Reliable. Recyclable.
     These three aspects encompass the idea behind the brand.

     SELLING POINT
    • Dependable, long lasting alkaline batteries.
    • Manufacturer based recyclable alkaline batteries.
    • Packaging designed as container to sell new batteries, hold purchased batteries, and return old batteries for recycling.
    • Packaging includes incentive to bring batteries back in for recycling.

     TARGET AUDIENCE
    The batteries are aimed at the consumer that routinely uses disposable batteries. They want a dependable battery that won’t quickly loose its charge. They are also conscious of their purchases and their environmental impact. They choose brands and products that reduce harm.

  • Concept sketches
  • Spartan concept exploration and variations
  • Spartan battery box die with graphics
  • Spartan battery label & and box coupon design
  • Spartan batteries box constructed and unsealed
  • Spartan batteries box
  • Spartan batteries box
  • Back of box
  • Box back tear off coupon and instruction reveal.
  • Open box with new and used batteries
  • Used batteries placed back in the box
  • Box resealed with used batteries
  • Spartan Batteries point of purchase(POP) display with recycle dropbox