Spartan is a concept design I developed for my graduate work. The idea revolves around long lasting recyclable batteries.
NAME
Spartan
TAGLINE
Rugged. Reliable. Recyclable.
These three aspects encompass the idea behind the brand.
SELLING POINT
• Dependable, long lasting alkaline batteries.
• Manufacturer based recyclable alkaline batteries.
• Packaging designed as container to sell new batteries, hold purchased batteries, and return old batteries for recycling.
• Packaging includes incentive to bring batteries back in for recycling.
TARGET AUDIENCE
The batteries are aimed at the consumer that routinely uses disposable batteries. They want a dependable battery that won’t quickly loose its charge. They are also conscious of their purchases and their environmental impact. They choose brands and products that reduce harm.
NAME
Spartan
TAGLINE
Rugged. Reliable. Recyclable.
These three aspects encompass the idea behind the brand.
SELLING POINT
• Dependable, long lasting alkaline batteries.
• Manufacturer based recyclable alkaline batteries.
• Packaging designed as container to sell new batteries, hold purchased batteries, and return old batteries for recycling.
• Packaging includes incentive to bring batteries back in for recycling.
TARGET AUDIENCE
The batteries are aimed at the consumer that routinely uses disposable batteries. They want a dependable battery that won’t quickly loose its charge. They are also conscious of their purchases and their environmental impact. They choose brands and products that reduce harm.
Concept sketches
Spartan concept exploration and variations
Spartan battery box die with graphics
Spartan battery label and box coupon design
Spartan batteries box constructed and unsealed
Spartan batteries box
Spartan batteries box
Back of box
Box back tear off coupon and instruction reveal.
Open box with new and used batteries
Used batteries placed back in the box
Box resealed with used batteries
Spartan Batteries point of purchase(POP) display with recycle dropbox
