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Bēhance

Sparrow Rebranding

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  • Sparrow Rebranding
    Client: Sparrow Health System
  • As graphics/web project lead for Sparrow’s new brand identity, worked with agency of record to develop and finalize overall creative concept for identity, aligning it with new mission, vision, values and brand promise; reworked sparrow.org’s site map and streamlined web pages to a common look and feel; updated all company collateral, including brochures, newsletters, stationary, flyers and wearables with company signage.
  • Brand Identity
  • Logo Launch Video
  • Stationery
  • Signage
  • Wearables