Sparrow: Inspiring culture change
10,000 people working together has the potential to make a big impact. This was the case for Sparrow, a Michigan-based health system, aspiring to make their community healthier.
The challenge
Through years of growth and acquisitions, Sparrow’s internal culture was fragmented. We were engaged to create a campaign that would drive culture change and unify the staff towards a common goal: making healthcare simpler.