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Bēhance

Span Test Prep Brand Identity and Website

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  • I was asked by a friend in US on redesigning  the brand and website of his business, which is private tutoring on preparing ACT test. Target audiences are junior and senior of high school students, and also the parents of the students.
    Since my friend wants to maintain the site update himself, I built the site in WordPress and provided training to him after launch. Couple update exercises together, he's now fully capable on updating the site.
    The whole project was done in very tight deadline and budget, but the result is positive. Sign up rate raised drastically from previous version of the site.
  • 1st round of logo concepts.
  • 2nd round of refined logos.
  • Final logo after few more rounds of refinement and color options.