- See life with SEAIR
A proposed non-traditional advertising campaign for South East Asian Airlines
This was a campaign I did for my undergrad thesis.
SouthEast Asian Airlines (SEAIR) positions itself as the premier leisure airlines of the Philippines.
I've chose the yuppies as the primary target market since they are the one's who are deprived of vacations since they are too busy wit h their work but loves leisure and adventure. (Based on my survey of course)
It revolves around a human truth that everyone needs a time off. A vacation to recharge their batteries.
- Since the market for the campaign are yuppies, the placement of the ad materials in the proximity of corporate vicinities would be essential.