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Bēhance

South By Southwest: Microsoft BizSpark Accelerator

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  • South By Southwest: 
    Microsoft BizSpark Accelerator
    Are You Innovative Enough?
  • I was asked to design the look for the second annual Microsoft BizSpark Accelerator at SXSW, a competition unlike any other, where 32 companies battled for your taste-making, trend-setting attention, leading to a fireworks display of innovation. A live audience and panel of expert judges discovered advancements in social media, mobile applications, web entertainment, and more, with product demonstrations by the most ambitious talents in the world with the most creative new ideas to change it. 

    With the idea of a wrestling "Battle Royal" theme, the design asks if you are innovative enough to be the next big thing in the tech business.
  • FINAL PROGRAM COVER DESIGN
  • WRESTLING POSES AND MOVES INVOLVING TECHNOLOGY WERE USED TO HELP SELL THE CONCEPT
  • SKETCHES FOR THE WRESTLING CONCEPT WERE CREATED WHEN THE CARNIVAL SIDESHOW AND POPSICLE-LICKING DEVIL GIRL WERE TURNED DOWN. =)