The Shepherd Centre - 'Sound of Deafness'
The Shepherd Centre is a deaf children’s charity.
Deaf people don’t hear silence, but in fact adistorted, disturbing cacophony of sounds. Based on that insight we produced a campaign in 2005 to help ‘paint a picture’ of how severely deaf children experience the everyday things we take for granted. To help us create a genuine campaign we used sound mixing equipment that staff at The Shepherd Centre use to help their research, not high-end studio gear. The sounds you will hear are actually close to those heard by deaf kids.
As well as making TV and radio ads, we produced a CD with several tracks that replicate what the world sounds like to a deaf child. The CDs, with track lists, were placed in listening posts in Sanity Musicstores where they sat alongside the latest releases. The packaging was designedto look like any other contemporary music CD cover to fit in with the musicstore environment.