This identity system is for a theater company in Canada called Soulpepper. One of the main characteristics of this company is that they perform classic plays but perform them in a modern manner. This relationship between modern and classic themes was the inspiration for my design. The logo I created utilizes a modern sans serif font, but overlays a classic pattern on top. The pieces designed for this system include a logo, business card, letterhead, envelope, poster, playbill, and season catalog. Each of the pieces follows
the A4 paper size system used in Canada.