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Sorbis Hospitality IT

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  • Sorbis Hospitality IT
    Brand Identity and Campaign
  • Sorbis is a leader in IT for boutique hotels and restaurants but had an outdated and slightly un-professional brand which did not speak to current or potential clients.

    We were inspired by the idea of connections, both real and figurative, to create a modern logo which appeals to design-focused clients but still conveys a technology expertise.

    The new brand was extended to printed materials, signage, staff apparel and of course, a new website. Several months after launch, Sorbis won several new and coveted accounts in the New York City boutique hotel market and broke into a new market with its first Chicago client.

  • The new brand identity reflects technology expertise while also speaking to a sophisticated customer.
  • The brand is carried through to the new website, business collateral and marketing materials.