An Rmit University second year brief.
The Lucas Group is a prestigious group of restaurant owners within Melbourne. The founder and owner, Chris Lucas has been in the industry for over 20 years; with their flagship and very well known eatery, Chin Chins at the heart of it all. GoGo Bar, underneath the bustling Chin Chins restaurant, was also established and is owned by The Lucas Group.
With the closure of one of their other, more refined restaurants, Pearl, in Richmond, and the exciting introduction of their replacement, the more youthful, flirty, all day dining eatery, Baby; The Lucas Group are looking for a new recognizable identity and brand.
While the Lucas Group restaurants have this young, vibrant and confident personality, the brand identity will obviously have to speak of all of them combined. However perhaps with just a little more of a mature nature, building on a corporate model, with a logo that can be used in house as well as with outside clients