Sony Redesign 2010
- Sony.com : Redesign 2010
- Was contracted as an independent consultant to create a new aesthetic and experience for Sony.com. They where met with great response by the 35 global heads of Sony. These are the final outcomes of that project.
Visual Language:
I created a new brand look that took inspiration from classic Japanese art while at the same time balanced it with a lively, contemporary feel. Much inspiration from 1960’s Japanese architecture, which was a big influence in the minimal look and approach with the sites user interface.
UX and GUI:
I simply wanted to offer an experience where the user could be exposed to featured content while offering them a navigation that was simple and easy to manage. Deeper content would be disclosed to them only when they needed it, allowing for the experience to remain simple in intuitive.
- MainNavigation:
Main navigation was streamlined to 3 options (Search, Directory, Shopping Cart).This would allow the users to easily mentally manage and understand the navigation. Do to the sheer scope of options and product catalogue the directory was designed to be disclosed as it own page. 
- Homepage:
Homepage objective was to showcase featured content in a lean back experience. Users can access all featured content via “featured button” to jump ahead. The comps below show how various products and content would be displayed. The lean-back approach was to allow for users to casually see the entire breathe of Sony's product offerings. - SearchFeature:
In this experience user had the option of clicking the “search” icon or simply begin typing, which would spawn a search mode (search bar would disclose). As user types in there search term the content would change, a more visual suggestive search would disclose dynamically. - Homepage Video Player:Shown below is how video demo's for new products would be experienced. In keeping with the minimal approach the player controls where designed to be unobtrusive.
- Viao LaptopPersonalizer:
Was a concept where users could customize the look of there Vaio laptop. Allowing them to share and see other people’s designs. Facebook or twitter testimonials by designers and friends you follow adds a touch of personalization to the overall experience. - Product Page Design:Nothing much to say...Thinking of redesigning...
- Preliminary Designs:These where quick design comps (like 2 hours design ideas) to vet the final visual language.
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